Welcome to this first report of 6, showing you how toearn money on-line. I am often asked "How does affiliate marketingwork"? Well, via this article, and others in the series, I’m going toanswer the aforementioned question.
Creating your own product is another option, and I willbe covering this too at some point in the future, however we have to startsomewhere, so let’s commence with how the prospective internet marketer whodoesn’t have a product or website begins his or her business.
Firstly, if you do not have a product, then the best wayto make money is to become an affiliate of other people’s creations and earncommissions via sales, by affiliate,I mean you simply agree to market or sellsomeone else’s product in return for a commission on sales. Now this soundsfairly straightforward in theory doesn’t it? But to actually earn money and bea success you MUST follow a set of tried and tested rules – and that is whatthis article – and others in the series – is going to show you.
So what comes first – the website or affiliate product?The answer is the product – in other words what you want to sell, be this yourown creation or someone else’s. Think of your website as your shop, if youdon’t yet have anything to sell – what’s the point of diverting your efforts atthis stage? Are you with me? So what do you need to do next? Well the firstthing is to find a large niche, a niche being a group of people who have aninterest in a specialist subject. What do I mean by that? Well ‘dog training’for instance is a very large niche, think of all the types of dogs you couldtrain, they all have different temperaments, there’s not a one size fits alltraining schedule for every breed of dog, so if you looked deeper, how about’training your Labrador,’ even deeper still, how about ‘house training yourLabrador,’ and deeper, ‘how to stop your Labrador puppy from chewingfurniture,’ do you see where I’m coming from? Find a specific larger niche andthen dig deeper until you find a small one that appeals, and has sufficientinterest from members of the public.
Fine, I can see where you are coming from "But howdo I do that" I hear you say – good question, here’s what you do:
Visit www.amazon.co.ukand in the search bar on their site, select ‘Books’ from the menu, in the longbar to the right of this, type in the words "For Dummies" without theinverted commas – up pops a pile of ‘Dummies’ books – you must have heard ofthem, I have a couple myself, they are a ‘how to’ guide, for want of a betterterm, on a wide cross section of subjects – trust me when I tell you, ifDummies are spending THEIR money to create a book – there MUST be a demand forit – they are certainly not a charity, they don’t publish books out of thegoodness of their hearts – it’s a business decision and because they have donetheir research – they have identified a market and they then publish a book toreach it. Now open ‘Notepad’ on your desktop.
Begin to scroll down the list of books, and note anycategories that you feel are of interest. There are more sub-categories downthe side of the page too. Let your imagination run riot. Then go to www.clickbank.com and click on the’Marketplace’ tab on the top of the page. When you get there, find a maincategory and then click on a sub-category to the right, search for large nicheson the first page. By paying attention to the top 10 best sellers, there MUSTagain be a demand. Remember you aren’t looking for the identical niche thatappears on this page, you will be looking to dig deeper, to find a smallerniche within the larger one as described earlier. As if the above two siteswouldn’t give you more than enough potential for years, there is another goodsite you can try if you wish,
visit: www.magazine.comand when you arrive there, do the same as for Clickbank and Amazon; selectcategories, you’ll see them running down the side of the site, search these andkeep digging until you see a subject that interests you.
Well then, that tells you how to find a ‘large’ niche,now, how do find a smaller niche within that niche? This is what you do next:Visit: www.freekeywords.wordtracker.comand type into the ‘keyword’ box, one of you large niche names or phrases; letssay you went to Dummies and saw ‘Building Self Confidence’ we’ll call this’Self Confidence’ for short. Type in that exact two word search term into thebox as described – what do you get? This is what I recently found; 582 dailysearches in total for that top large niche
– STOP! – Forget that – a large niche is what you seek,by large we mean an average of 1500 daily searches, if there is much less,don’t bother – there are too few people to make the effort worthwhile, as youdig deeper you will probably find the smaller niches are too small to be ofinterest – there must be sufficient interest in the larger niche to make thesmaller ones viable.
Lets instead try, say, Controlling Cholesterol forDummies, by typing the word ‘cholesterol’ into Word tracker this is what I got:14372 daily searches – excellent. You will see a drop down list of relatedsearch terms, go down these and look for daily searches of somewhere between 30and 80. In this category I found far too many to list here, but as an example,here are a few I noticed. How to lower cholesterol naturally Foods to lowercholesterol Diet for High cholesterol Cholesterol lowering tips, etc.
Are you getting the idea? Do you see that with just ONEidea, and believe you me I would have hundreds of them by now from thetechnique I have described, I have already, in less than 60 minutes, identifieda potential market – and we’ve just started! So based on that information whatam I going to go for? Tips are a particularly popular subject, so why not’Cholesterol lowering tips’?
Right then, there’s our market, the smaller niche withina niche. We know there is a demand because ‘cholesterol lowering tips’ has onaverage of 32 daily searches. That’s not far off 1000 people a month, or over10,000 a year, now even if some of those are duplications, e.g., the sameperson is doing the same daily search, day in day out, which I doubt, there arestill plenty of prospects that should be of interest – right? You betcha! Nowat this stage you might ask me "why are you going for these smallersearches," why not go after the more popular search terms?"
another good question – well my friend that’s easy toanswer – we aren’t going after those popular – what are known as ‘Money’ keywords, simply by virtue of the fact that they ARE popular – too popular byhalf, and as a consequence, the world and his mother will be after them, let’sleave that to the big boys. I promise all will become even clearer as weprogress through these articles.
We are going to focus on what are known as ‘long tail’
keywords, this is a term to describe less popular searchterms, which still have sufficient interest – but in lower quantities, so theyare easier to ‘rank’ in the likes of Google, Yahoo etc. By ‘rank’ I mean easierto get your report (see below) to the top of a Google main page for the exactphrase that you have decided you wish to pursue. So we have found our largerniche, whittled it down to a smaller niche with Word tracker and now we haveour subject, "now what"? Well we now prepare our ‘bait’ to enable usto go fishing in the sea of internet marketing, how do we do that? Well for’bait’ read ‘report’ we need to prepare a report on the subject matter, in thiscase, cholesterol lowering tips, "but I don’t know anything aboutthat," you are probably saying – trust me – YOU don’t need to know, butyou do need to find a source that DOES, and in the next article I will show youexactly how to find your information for free.
Adam Cadell is an internet marketer, life coach andhypnotherpist. He writes weekly newsletters offering a large amount of freehelp and advice to prospective internet marketers. His main site is at:
http://www.adamcadell.comand to obtain the additional reports in the above series please subscribe tohis weekly newsletter which is the one available on his site which offers acomplimentary 100 plus page report on how to build your very own website.